I caught up with Ashley Heslop, a digital and product leader at Barwon Water, whose career spans UX, e-commerce, digital marketing, technology and community leadership. From shaping Barwon Water’s shift toward product-centric digital delivery to serving on the Geelong Chamber board and supporting young professionals, Ashley brings a rare blend of creativity, strategy and people-focused leadership. Over coffee, we explored how those threads come together in today’s digital world.