I sat down with Sam Silva, the founder of My Vivid Melbourne and DuSol Australia, two brands built through creativity, consistency, and a deep understanding of what makes audiences connect. His shift from corporate roles to entrepreneurship wasn’t planned; it unfolded through a series of moments that revealed where he truly thrived.
📍Q: You’ve moved from corporate digital roles to building two brands. What moment made you commit fully to entrepreneurship?
Sam: “My Vivid Melbourne started as a hobby during a stressful time. I needed something to disconnect, so I began taking photos and videos around the city and posting them. It grew quickly, and before long I’d built an audience and a brand. I didn’t attach my name because I wanted it to stand on its own. I ended up working with hundreds of businesses and appearing across major media.
When I moved to Geelong for a digital marketing role, I realised how much I enjoyed the social side of my work, especially with Instagram and TikTok booming. I was freelancing too, but my full-time job kept getting busier, and I felt myself losing the joy of creating. One night, the clarity hit, I resigned to give myself breathing space.
A couple of weeks later, I landed a part-time role role in social media and content strategy after showing the stats from my content. That’s where the idea for DuSol formed. I struggled to find good content creators, and saw that most agencies treated social media as an add-on, not a specialty. When I was later made redundant, instead of viewing it as a setback, I took it as the final push. That was the moment I knew I wouldn’t return to corporate life, and DuSol was born.”
📍Q: What’s the biggest misconception businesses have about organic content and social growth today?
Sam: “Businesses think they don’t need social media, and they’ll regret it. Social is now the main place people search, especially Gen Z and Gen Alpha. No matter the industry, you need a presence. You can’t rely on paid ads alone; organic content builds authority and trust.”
📍Q: With AI reshaping content creation, what skills must creators and brands keep?
Sam: “You need to understand AI, not just treat it like hype. But the real advantage is knowing how to humanise your content. Social media is strategy-driven, trends, timing, behaviour. AI can assist, but the human side is what connects audiences to brands.”
📍Q: One message for the world
Sam: “Enjoy and celebrate the little wins. We’re always chasing the next big thing, and we forget what we’ve already accomplished.”
✨Key Takeaway:
Sam’s journey shows how a simple creative outlet can grow into something powerful. By following what energised him and recognising a gap in the market, he turned two ideas into two thriving brands, proof that consistency and authenticity still win in the digital age.
