I had an enlightening conversation with Sanjana Sankhyan, a Consultative Writer for B2B SaaS platforms. She shared her approach to balancing creativity with client expectations, her experiences in content marketing, and advice for aspiring writers in the B2B sector.
📍Q: How do you balance client expectations with creative freedom when crafting content for B2B companies?
Sanjana: “Most of my clients appreciate creativity, understanding that even B2B audiences are human and resonate with conversational and engaging content. Whenever there’s a potential conflict between creative expression and client expectations, communication is key. I find that discussing issues openly often leads to mutual understanding and resolution.”
📍Q: What are some common challenges you face in content marketing for B2B SaaS, and how do you overcome them?
Sanjana: “Challenges vary, but common ones include unrealistic expectations about SEO results and balancing conciseness with detailed information. Educating clients about the content marketing process is crucial, especially for those new to it. Regarding pricing disputes, I believe it’s important to value your work appropriately and be willing to walk away from negotiations where your worth isn’t recognized.”
📍Q: What advice would you give to writers starting in the B2B sector, especially those interested in SaaS and tech?
Sanjana: “The best advice I can give is to practice relentlessly. Write about trending topics, learn effective research techniques, and study how seasoned writers present complex information. Continuously refining your writing and presentation skills is key to success in this field.”
📍Q: One message for the world?
Sanjana: “The only barrier between you and your ambitions is the effort you’re willing to invest. Hard work is the bridge to achieving your goals.”
✨Key Takeaways:
Sanjana’s insights underline the importance of adaptability, continuous learning, and clear communication in content creation. Her approach emphasizes the human aspect of B2B marketing and the need for integrity and respect for one’s work and worth.
